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    basic0908

    1. Invest in Great Content for humans and SEO

      While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, ...
      Tags: content, humans, seo Add / Edit Tags
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    2. Measure and Improve for optimum SEO

      Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about ...
    3. Content Resources for sustained SEO

      Get contextual links to your site that’ll boost your organic performance on search engines. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of ...
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    4. Backlinks are a ranking factor

      Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. There have been a number of debates over the years about the SEO value of having keywords in your domain URL. If you create high-quality pieces of informative content ...
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    5. Include business benefits in your subheadings

      Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has ...
      Tags: hull, seo Add / Edit Tags
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