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    basic0908

    1. Optimize your content around a topic, not around a single keyword

      Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Rather than targeting a broad audience, local SEO ...
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    2. SEO Makes Dollars & Sense

      Anchor text has been a huge talking point within SEO for many years now. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. Your content can target any audience, but if it doesnít sufficiently deliver the information that audience is seeking, youíre out of luck. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. ...
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