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    1. Link exchanges are all the rage

      Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical ...
    2. Content Resources for sustained SEO

      Get contextual links to your site that’ll boost your organic performance on search engines. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of ...
    3. Backlinks are a ranking factor

      Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. There have been a number of debates over the years about the SEO value of having keywords in your domain URL. If you create high-quality pieces of informative content ...
    4. Keep URLs short and sweet

      There is no optimal number of words on a page for placement in Google. Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). ...
    5. Failing To Optimize Keywords

      SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. Search engines won't notice ...