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    Dominate your own little niche first: DIY SEO SOS

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    The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it.

    Dominate your own little niche first

    When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. What Google wants to see is authoritative and relatable links talking about your site.

    More value in your subheadings

    While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. The old saying that “life is a journey, not a destination” can also be applied to SEO. Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination.

    Consider your URL structure

    Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. According to Gaz Hall, a UK SEO Consultant : "With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following."

    Too much of content

    Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? Keywords should be relevant. This means your site should be a satisfactory destination for users.
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