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    A quality blog improves your Google ranking

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    Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. The key to boosting visibility and SEO is staying active. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Paid link-building is considered black hat SEO and is likely to incur a penalty. You are a secret waiting to be discovered The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. ĎMobile indexing firstí means that Google will look at the mobile version of your site to decide how high you should rank. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. Measuring Content Quality and User Engagement Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Letís not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. Backlink indexing is important for SEO. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Donít forget local search According to Gaz Hall, a UK SEO Consultant : "Youíre ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent." The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Googleís algorithm. Internal linking is a really effective SEO technique Ė it helps search engines identify new pages on your website and indicates what your page is about. If you donít have backlinks, youíre not going to rank A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time.
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