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    Increase the likelihood of visitors to your site returning again

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    Understanding the differences between paid and organic search and implementing each correctly is critical to the success of an early stage company. Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. Seasonality and Prediction The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with the article’s topic should already be well covered. If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. How can you enhance the user experience? . Try putting into Google search terms related to your business, its products and services. Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority shows how credible or trustworthy a domain name is in the eyes of Google. Usually, this is gauged depending on 3 simple factors; Age, size, and Popularity. As a link builder, you are able to consider which sites are respectable and which are jokers. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Why do you need a Freelance SEO Consultant SEO is a great way to put your hands up in the air and tell potential customers that your business exists and has a web presence among the thousands of competing pages and the competitor businesses behind them. Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because these all also help improve your ranking within major search engines. Make sure that you concentrate on targeted keywords that deliver targeted traffic According to Gaz Hall, a UK SEO Consultant : "White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules." To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Optimizing for semantic language and understanding the context of keywords is key On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines.
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