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    Why is content creation important for SEO?

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    Why is content creation so important for SEO? To put it simply, if you are regularly pushing out relevant and valuable content on your website then Google will acknowledge you as a reliable and authoritative figure in your industry. Some clients like to write content themselves but if the idea of writing high quality articles on a weekly basis brings you out in a cold sweat then you will need a talented copywriter who is also SEO savvy. Any reputable SEO company will have fantastic writers as part of their team, so you should be in safe hands.

    You’ve probably read somewhere that SEO is ever-changing, complicated and highly technical. The honest answer is yes, there is plenty of complexity and specialized knowledge involved, but all SEO starts with a strong foundation. A ‘Phase I’ SEO strategy is important not because it solves all problems or will double their business over night.

    One of the biggest challenges SEO copywriters are facing is how to properly allocate team resources, more specifically - time. Since most of them have an agency background, they know that agencies have to face this exact type of issue on a daily basis. Are these links and all those guest posts really worth our time? I’m not saying that it’s a bad idea to make a certain link. It’s more along the lines of whether I should be doing something else instead.

    The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match shoppers' searches?

    When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google.

    Before being able to measure the importance of article writing and article submission services I measured the search engine results for some specific keyword terms and phrases. The keyword’s were selected and remained the same throughout the entire process of submitting to article directories. Some of these article directories allow outbound links to be established within each article, but the majority of these article directories only allow for a simple bio at the bottom of each article.

    SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Between implementing the advice and strategies in this guide and taking advantage of some of the free resources available online, you’ll be well on your way.

    To consistently produce high quality articles requires practice, lots of practice. It’s my job, what I do week in, week out. So why not benefit from the hours I’ve already put in? For articles to engage the reader and achieve the business results you want, they need to be well planned. Relevant topics need to be identified and broken down into manageable chunks suitable for email articles.

    According to Gaz Hall, SEO Specialist, "Grossly oversimplified, the basic idea of optimizing for search engines is: You create something – a blog post or website page or an offer or a video – and you want people to find your piece of content after they search for certain phrases, right?"

    A spider web looks like a complex creation from afar, but if you take a closer look, you can see all the simple steps the spider took to create it. Creating anchor points and slowly weaving silk between these points to strengthen the web. This is similar to the way the best content marketers approach SEO.
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