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    basic0908

    Repeat keywords in your abstract and throughout the article

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    As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post.

    Benchmarking Current Traffic Sources and Volume

    Google is getting better and better at recognizing content that truly is useful to people. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Updating content across a site should be a priority as Google rewards fresher content for certain searches. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same.

    Big Brands Burst to the Top

    One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. Make the content flow easily to keep people intrigued and reading. It may not be a good idea to link to the website from footers or sidebars.

    Your website should make it easy to do business with you.

    Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. According to Gaz Hall, a UK SEO Consultant : "The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority,"

    Repeat keywords in your abstract and throughout the article

    The key to boosting visibility and SEO is staying active. When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for?

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