Your username
Have an account?
Forgot your password?
  • Log in or Sign up

    View RSS Feed

    basic0908

    Optimize your content around a topic, not around a single keyword

    Rate this Entry
    Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey.

    Optimize your content around a topic, not around a single keyword

    Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases.

    Benchmarking Current Traffic Sources and Volume

    Organic traffic is free, which is why it is best if you focus on attaining it for your web page. There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Make sure that you label all of your images with descriptive alt attributes. Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer.

    Provide value information rooted in your initial strategy

    The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Anchor text has been a huge talking point within SEO for many years now. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors."

    Anchor text is still a huge ranking signal

    If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog.
    Tags: seo Add / Edit Tags
    Categories
    Uncategorized

    Comments