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    Create Images That Attract Links

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    Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. We know consumers want personal interactions with brands, but they also want them in real time One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love.

    Get Social

    Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one Ė but small can still make a difference in the grand scheme of things. Web pages containing matching verbiage will have lower visibility in searches. Many of the top websites in various industries use keywords in their URLs, but others which donít are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages

    Link Reclamation

    Itís the number one thing youíll be working on when youíre trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. Itís a given: the faster your site is, the happier your users will be. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Personalization is one of the most talked about frontiers in search.

    Useful, high quality, relevant content

    Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the ďoriginalĒ one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. So how do you determine your competition? What should you be looking for? Itís a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesnít mean that keywords are totally irrelevant. In fact, if youíre doing what Google wants you to do (creating high-quality content), keywords will work there way naturally into your websiteís pages. According to Gaz Hall, a UK SEO Consultant : "Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches"

    Create Images That Attract Links

    What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Itís also important to know what kinds of link-building strategies to avoid, so that you donít waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine). The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engineís perspective, and what authority it has. While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies.
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